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Senior Content Marketing Executive - 02-10-2019

Job Description

  • Being responsible for all marketing content to drive traffic, engagement, leads, that deliver sales and customer retention (including product contents/stories, advertisement content, social media content…)
  • Collaborating across functions to deliver an effective content marketing strategy to meet the business objectives at the lowest possible cost
  • Creating the content our audience is looking for and then optimize the path to conversion; ensure the content is consistent with our brand voice, style and tone
  • Develop and manage editorial calendar and organization workflows
  • Manage channels of digital content and all supporting social channels including email / newsletter distribution
  • Measure and optimize of the program on a regular and ongoing basis
  • Manage all creative resources including designers, writers, and other agencies

Expected qualifications

  • BA/BS or equivalent working experience
  • 4-year experience in creating content for the web and growing a social audience
  • Experience with Wordpress, Google Analytics, Slideshare, and the top social channels
  • Basic SEO understanding, content categorization and structure, content development, distribution and measurement…
  • Editorial mind-set that seeks to understand what audiences consume and how to create it
  • Ability to analyse and present content and social performance
  • Understand the basic best practices of the main social media channels, which content and approaches work on each and why

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

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